So if you’re in the market for a tool that is user-friendly and allows you to edit and publish without needing to dig into learning coding or backend technicals, you’ll likely get a lot of mileage out of HubSpot CMS. HubSpot CMS, since it’s explicitly designed with a marketing angle, is a top choice for web building newbies, content creatives and marketers, sites with a simple e-commerce slant, and basic web pages. If you aren’t a website builder by trade, however, HubSpot CMS offers easy navigation, plus a step-by-step approach to building your website, making uncharted territory a bit easier. It’s not hard to learn, but can be a drawback for more experienced builders looking for something familiar. One of the downsides that’s frequently mentioned is how HubSpot CMS doesn’t use traditional templates or coding language and instead uses its own language called HubL. While HubSpot's CRM may come to your mind first, thanks to their vast array of marketing tools, you can also use HubSpot's content management system (CMS) to build your site. If you’re in the marketing or sales world, you likely know that HubSpot is a major player in the game. HubSpot CMS is an excellent tool for marketers and content-focused web pages, with some unique limitations.
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